The AfriSam brand is synonymous with quality.

This is according to Mike McDonald, manager of the AfriSam Centre of Product Excellence, who says that the brand is strengthened by the pledge to conduct business according to highest standards and in compliance with the various laws and regulations that govern the business. To this effect, AfriSam has policies that state the company’s commitment towards health and safety, the environment, energy management and quality.

AfriSam’s range of construction materials has been contributing significantly to infrastructure development in Africa over the last 85 years. Customers appreciate that AfriSam’s certified products are about the guarantees they have when using these products which have been thoroughly tested, are safe to use, and are fit for purpose.

Validating this claim of quality is the fact that all AfriSam’s cement, aggregate and slag products carry SABS Permit certification for their respective Standards, which is regarded as a mark of quality in all SADC counties.

Further to this, all the AfriSam Readymix operations can boast with the valuable ISO 9001 certification as well as fully complying with the SARMA quality certification scheme. Achievement of this requires daily diligence and focus on the quality of the AfriSam manufactured concrete.

The SABS mark does not only attest to the quality of the products, but it also gives customers a sense that they have an impartial platform to approach should a product fail.

McDonald elaborates: “The customer gets double assurance: AfriSam’s intrinsic value proposition coupled with the SABS stamp of quality.”

SABS inspectors visit all AfriSam’s cement manufacturing sites at least six times a year where they scrutinise production records and take random samples for testing at its SANAS accredited laboratory. Customers, in turn, understand the value of the SABS mark and often request to see the SABS permit.

McDonald explains that because AfriSam views its cement not just as a construction material but as the houses, schools, hospitals and the like which will ultimately be constructed, product development is based on quality decisions that are in the interest of the consumer. AfriSam’s product portfolio encompasses specialised products for engineering applications such as precast, layer works and foundations, as well as cements for general applications and smaller building construction.

The company’s longstanding relationship with the SABS is an example of AfriSam’s policy to build and empower enterprise towards creating a positive African future. This strong and trusted collaboration with the SABS contributes towards AfriSam being known as a well-respected and admired African brand.

“Our core business is to manufacture and supply construction materials, as well as to provide technical solutions to our customers. Underpinned by our values of People, Planet and Performance, our Quality Policy guides behaviour that aims to develop, implement and maintain a culture of customer satisfaction. With the SABS as our quality partner, it is easy to achieve these goals”, McDonald concludes.