In South Africa’s highly competitive construction industry, contractors are under pressure not only to deliver quality projects but to remain financially viable in the face of tight margins and unpredictable challenges. AfriSam, a leading supplier of construction materials, recognises that success requires more than just products – it calls for genuine support, technical expertise and long-term partnership.

Koena Sesele, AfriSam’s National Sales Manager – Inland, highlights how narrow profit margins leave little room for error. Delays, rework or slow payments can severely affect cash flow, making quality and efficiency crucial from the outset. Choosing the right cement, for example, can have a direct impact on cost and performance. 

“Not all cements are created equal,” says Sesele. “With AfriSam’s high quality products, you can achieve more with less, reducing the amount of cement required per mix while ensuring strength and consistency.”

AfriSam supports its products with comprehensive technical expertise. Its Centre of Product Excellence and team of technical consultants offer guidance on mix designs and material optimisation, helping builders produce durable concrete that meets project demands. Technical specifications are clearly printed on every bag of cement, and additional resources are available online to assist contractors on site.

The company is also committed to skills development. Through ongoing training programmes, AfriSam helps upskill contractors on construction methods, material use and best practices. Digital tools such as online “how-to” guides and a material calculator further support accurate planning and help prevent wastage. 

For contractors managing their own operations, the ClickToGo digital platform enables real-time account access, simplified ordering, secure payments and delivery tracking, reducing admin and improving responsiveness.

Recognising that access to working capital is often a hurdle, AfriSam offers flexible purchasing options. Contractors can apply for credit (subject to guarantees) or make secure cash purchases online. Deliveries can be scheduled in phases to conserve cash flow, and for bulk cement needs, delivery in silos enhances efficiency.

Sesele encourages early engagement with AfriSam, even from the quoting stage, to unlock the full benefit of the company’s support. “When we get involved early, we can help builders make smart choices that reduce risk, save money and improve project outcomes,” he says. “It is also about credibility – having AfriSam as a partner reassures clients of your professionalism.”

At the heart of AfriSam’s approach is a commitment to building long-term relationships. “We are not just a supplier; we are a partner in every sense,” Sesele concludes. “By combining quality products, expert advice and practical solutions we are helping contractors succeed in a tough market and build stronger businesses for the future.”

Mega-projects in the construction sector typically demand an intense level of inputs over short periods, which can put significant pressure on supply chains that may be underdeveloped or unprepared. 

This makes it essential for South Africa to maintain and strengthen its capacity to deliver the expertise and materials needed for such large-scale projects, according to Amit Dawneerangen, Construction Materials Executive: Sales and Product Technical at AfriSam. He emphasises the strategic role that established companies like AfriSam play in supporting the economy’s recovery and growth through their resilience and long-standing industry presence.

Dawneerangen explains that mega-projects, such as roads, dams and energy infrastructure, have the potential to accelerate economic development significantly. However, the extended downturn in the construction sector has raised concerns about its readiness to meet the demands of these massive undertakings. AfriSam, he notes, has consistently positioned itself as a reliable partner in these kinds of projects, drawing on nearly 90 years of experience in the industry. 

“This longevity is no accident; it is the result of a deliberate effort to retain capabilities and world class expertise throughout various economic cycles,” he says. 

AfriSam’s ability to service large-scale projects stems from its network of strategically located cement manufacturing facilities, quarries, crushing operations and batching plants across the country. These resources allow the company to supply material from multiple sites while maintaining strict quality standards. Dawneerangen stresses the importance of early-stage collaboration in mega-projects – ideally at the bidding or even pre-bidding phase – to ensure that all players in the supply chain are aligned and prepared for the high production volumes and extended shifts such projects often demand.

Changes in project scope, even minor ones, can trigger widespread impacts throughout the supply chain. AfriSam addresses this by working closely with customers during the planning process to anticipate and mitigate risks. With mega-projects pushing production volumes to levels beyond what many contractors and suppliers typically handle, Dawneerangen insists that quality must never be compromised. This requires robust quality control systems supported by cutting-edge technology.

For example, AfriSam employs computerised batching systems in its readymix operations to ensure precise adherence to engineer-approved mix designs. Quality checks are implemented at every stage – from pre-dispatch testing of readymix concrete to on-site sampling – ensuring the required strength and performance of the final product. Batch printouts further guarantee that mixes consistently meet specifications.

To ensure uninterrupted material delivery – a key factor in staying on schedule – AfriSam relies on its extensive footprint of facilities and vehicle fleets, all managed through advanced flexible planning systems. This logistical strength enables the company to support demanding projects across the country including landmark developments such as the Leonardo in Sandton, the PwC headquarters in Midrand, and various major road upgrade initiatives.

AfriSam’s Rapid Hard Cement is a product that transformed the construction industry with its unique characteristics and unparalleled benefits. Designed for projects requiring high early strength, AfriSam Rapid Hard Cement is engineered to significantly accelerate product manufacturing timelines.

The locally produced cement boasts superior early strength, making it ideal for projects that demand a quick turnaround especially where fast track precast construction projects are concerned. This cement is favoured for specialist precast products and particularly those requiring quicker demoulding times. 

The fineness of the cement provides a larger surface area to react with water, increasing the rate of hydration which aids higher early-strength development. The rapid hydration rate also makes it ideal for use in cold weather. 

The benefits of AfriSam Rapid Hard Cement extend beyond just speed and strength. Builders and contractors will appreciate the quick removal of formwork, enabling faster progress on site and reducing downtime and labour costs. 

The consistent quality ensures fewer disruptions, allowing project timelines to be met with greater confidence. Furthermore, its strength contributes to the long-term integrity of structures, minimising the need for repairs and maintenance.

AfriSam Rapid Hard Cement is a game-changer in the construction industry, offering a blend of speed and versatility.

Despite ongoing challenges in the construction sector, South Africa’s economic outlook is showing encouraging signs of improvement. This was one of the key messages at AfriSam’s Annual Budget Breakdown event held in Johannesburg in February 2025, where Dr Azar Jammine, Econometrix Director and Chief Economist, highlighted a renewed sense of business confidence.

As a leading supplier of construction materials, AfriSam has long been at the forefront of industry developments, supporting infrastructure growth and economic progress. Speaking at the event, Dr Jammine noted that indicators such as the Bureau for Economic Research’s Business Confidence Index and Absa’s Purchasing Managers’ Index reflected a marked improvement in sentiment over the past six months.

“The latest data shows increased optimism with businesses expecting better conditions ahead,” he said. “Key factors include reduced load shedding and a government more open to private sector collaboration.”

Dr Jammine attributed part of this shift to Eskom’s recent leadership changes which have prioritised skills and expertise as well as the formation of the Government of National Unity (GNU) which is fostering greater oversight and reducing corruption. He also pointed to stronger cooperation between government and business as an essential step in revitalising economic growth.

However, significant challenges remain particularly in the construction sector. Structural constraints, such as inefficiencies in logistics and the continued decline in investment, continue to weigh on economic growth. Gross fixed capital formation – a key driver of demand for cement and other construction materials – remains well below international benchmarks. This has had a direct impact on infrastructure projects and commercial developments.

Despite these concerns, AfriSam remains committed to supporting the industry. AfriSam Executive Chairman Eric Diack said that AfriSam has strategically positioned itself to weather industry fluctuations while safeguarding its expertise and operational capacity. 

“We understand that maintaining a strong foundation of skills, experience and technical proficiency is critical to ensuring long term sustainability,” he said. “By continuing to invest in our people, processes and infrastructure, AfriSam has remained resilient, ready to support the industry’s growth as market conditions improve.”

This steadfast approach has allowed AfriSam to reinforce its role as a trusted partner in the construction sector, ensuring customers continue to receive high quality materials and reliable service. Diack added that AfriSam’s commitment extends beyond its own operational stability, as the company also plays a proactive role in driving industry-wide progress. 

“We recognise the importance of collaboration in revitalising the sector and we continue to engage with stakeholders across the value chain to find solutions that benefit everyone,” he said. 

Political and economic analyst and strategist Frans Cronje also addressed the event, reinforcing the theme of resilience and collaboration. He highlighted strong public support for pragmatic governance, noting that the GNU aligns with the economic aspirations of South Africans across demographics.

“The majority of South Africans want policies that foster stability, growth and job creation,” said Cronje. “This reflects a positive long term trajectory for the country.”

AfriSam’s Annual Budget Breakdown remains a key platform for industry insights reinforcing the company’s role as a leader in South Africa’s construction sector. With renewed optimism in the economic environment and a commitment to sustainable growth, AfriSam continues to support the development of vital infrastructure, helping to shape the country’s future.

Testimony to the high levels of health and safety standards maintained across its quarry operations, AfriSam’s Construction Materials division marked a four year Lost Time Injury (LTI) Free milestone in October 2024. 

The latest Occupational Health and Safety (OHS) milestone follows hard on the heels of the 2022 and 2023 Top Corporate Performer accolades in the annual ASPASA ISHE Awards. According to Vernon Brown, National Health & Safety Manager Construction Materials at AfriSam, the latest achievement once again demonstrates the company’s total commitment to creating a safe environment where every employee returns from work unharmed every day.

For AfriSam, OHS compliance goes beyond simply controlling and preventing the risks inherent in mining activities – it is a comprehensive strategy that seeks to instil a safety culture rooted in active awareness of the importance of safety protocols. 

“Within our construction materials business, and the AfriSam organisation at large, there is an understanding that improving health and safety performance is a long term goal that requires sustained effort, resources and commitment,” says Brown. “What sets us apart is an executive leadership that shows a genuine and visible commitment to the achievement of a safety culture, treating health and safety as a line management responsibility.” 

Commenting on some of the key initiatives that contribute to the company’s exceptional safety record, Brown makes special mention of the inter-plant safety competition. The main aim of this initiative is to “change the hearts and minds of employees” when it comes to safety. The inter-plant competition focuses on four key areas – statistics, audits (both internal and external), housekeeping and continuous improvement. 

Audits, he says, go beyond just the score and provide a platform to address any shortcomings that might have been pinpointed by the auditor. Meanwhile, good housekeeping – one of the basic pillars of successful health and safety practices – can help prevent accidents such as slips, trips and falls which are common in quarries and mines. 

“Safety leadership, not only at executive level, but also at operations level has been key to our successful OHS performance. Quarry managers are empowered to take initiative in developing their site-level safety interventions. These initiatives are inclusive and speak directly to the people at these operations,” says Brown.

Technology, says Brown, has dramatically changed the way the industry operates and its impact on workplace safety is no exception. Over the years, AfriSam has leveraged technological advancements to create a safer work environment. 

One area where this is apparent is in trackless mobile machinery where the company is among the first quarrying groups to adopt Proximity Detection Systems (PDS) and Collision Prevention Systems (CPS). This is aimed at eliminating vehicle-to-vehicle and vehicle-to-people interactions. 

“As part of our Traffic Management Plans, we have identified areas with significant risk which led to the adoption of PDS/CPS technology. We have currently done a full installation at our Verulam Quarry in KwaZulu-Natal. We have also done trials at our Rheebok Quarry in the Western Cape and we are busy with trials at our Jukskei operation in Gauteng,” concludes Brown.

It is now easier than ever to manage the purchase of construction materials from AfriSam, but the whole customer experience is much deeper than just this moment in the relationship.

“We have built our business around our customers, ensuring that they are buying not just our products but peace of mind and long-term cost effectiveness,” says Richard Tomes, AfriSam Sales and Marketing Executive. “Beyond the products themselves, customers are also benefiting from our depth of technical expertise and support – while also joining our quest to create a better society.”

Tomes highlights that AfriSam’s digital platform ClickToGo streamlines the customer experience when purchasing products online. It provides a seamless process from enquiries and quotes, through order placement and technical advice, to payments and delivery tracking.

“At the same time, we know that customers often need to speak directly to an informed and responsible employee, who will deal with their query – however complex,” he says. “Automated systems can’t always do that, so we have a contact centre manned by experienced people, and they work from a centralised office – not from home – that is well resourced for optimal responsiveness.”

He emphasises, though, that the whole customer experience rests upon decades of innovation and a market leading expertise that underpins the success of customers’ projects – whether large or small. Serving the growing DIY and small builder market, for instance, AfriSam’s quality All Purpose Cement ensures strength and longevity in a diverse range of applications.

“For those segments where the risk of selecting an inappropriate cement category is high, our All Purpose Cement gives users the best results across various applications,” he says. “This is becoming more important as more and more cement is sold from retailers, often to relatively inexperienced users.”

Tomes points out that there is significant risk involved when people make poor or uninformed purchasing decisions about critical building material like cement. The BBC has reported that the Nigerian capital Lagos experiences a building collapse every two weeks on average, with substandard or inappropriate building material being a common factor. 

“We also see tragic consequences from unsafe food in South Africa, and we should recognise that products like cement also require informed purchasing decisions,” he says. “We are proud that we can assure people of our guaranteed quality, so that they can build safe and durable buildings.” 

At the same time as it serves inexperienced users, AfriSam is well known for its leading edge skills and facilities, on which large and medium-sized contractors often rely for technical advice, bespoke concrete mixes and specialised support. Its reputation for reliability also means that quality is consistent and deliveries are on time, keeping projects on track and on budget.

“This capability gives our customers the comfort that project risks are being effectively mitigated, to deliver structures that are safe and long-lasting,” says Tomes. “It also ensures value for money, as quality materials in construction will avoid unbudgeted expenditure on repairs and maintenance.”

As a responsible company investing continuously in skills and community development, AfriSam’s commitment to a ‘positive African future’ includes maintaining and nurturing critical expertise for construction to thrive. 

“As a BBBEE Level 2 contributor, we actively pursue transformation goals for our company, the sector and the country,” he says. “This ensures that the economic growth we facilitate is inclusive and supports future livelihoods for all.”

AfriSam High Strength Cement has become the benchmark in the South African construction industry, providing unmatched strength and durability that cater to both large-scale projects and intricate construction needs. This premium product is engineered to meet the rigorous demands of modern construction, offering a multitude of benefits that enhance the quality and longevity of structures.

This versatile product is designed for a wide range of applications, and is particularly suited for the construction of high-rise buildings, bridges and other infrastructure projects that require exceptional strength and resilience. Its superior compressive strength makes it ideal for load-bearing structures, ensuring stability and safety over extended periods. Additionally, this cement is perfect for use in precast concrete products, where consistency and reliability are paramount.

One of the key advantages of AfriSam High Strength Cement is its enhanced durability. Structures built with this cement are better equipped to withstand environmental stresses such as extreme weather conditions, chemical exposure and mechanical wear and tear. This results in longer lasting constructions that require less maintenance and repair, ultimately leading to significant cost savings over the lifespan of the structures.

The cement’s rapid strength development is another noteworthy benefit. Projects using AfriSam High Strength Cement can achieve faster turnaround times, as the cement reaches its optimal strength more quickly than standard cement types. This efficiency not only accelerates construction schedules but also reduces labour costs and minimises the potential for project delays.

AfriSam High Strength Cement boasts excellent workability, allowing for easier handling and application. This facilitates smoother and more precise construction processes, contributing to higher quality finishes and reduced wastage. The cement’s compatibility with various admixtures further enhances its versatility, enabling it to be tailored to specific project requirements and environmental conditions.

Sustainability is a core value at AfriSam, and its High Strength Cement reflects this commitment. The product is manufactured using environmentally responsible practices, minimising its carbon footprint and promoting sustainable construction. By choosing AfriSam High Strength Cement, builders and developers are contributing to a more sustainable future while benefiting from a product that delivers exceptional performance.

AfriSam and Rumdel Construction were honoured at the Construction World Best Projects 2024 Awards for their collaborative work on a landmark upgrade to the N3 highway in KwaZulu-Natal. Announced as the winner in the Civil Engineering Contractors category, the entry also secured a Highly Commended in the Specialist Contractors or Suppliers Award, and a Highly Commended in the AfriSam Innovation Award got Sustainable Construction.

This 4.6 km project between Ashburton and Lynnfield Park highlights the critical role AfriSam’s high quality construction materials played in delivering a durable future-ready infrastructure solution, setting new standards in road building for South Africa.

A cornerstone of the project was the use of continuously reinforced concrete pavement (CRCP) technology on a large scale, coupled with labour-enhanced methods to bolster local employment. AfriSam’s ability to supply over 50,000 cubic metres of readymix concrete from its Umlaas Road batching plant near Pietermaritzburg proved instrumental in achieving the project’s ambitious quality and durability goals. The concrete mix was specifically designed to meet stringent standards, ensuring the road’s resilience and longevity under the new Committee of Transport Officials (COTO) specifications.

This upgrade from jointed concrete pavement (JCP) to CRCP required not only a complete overhaul of existing structures but also the highest levels of material reliability and performance. AfriSam delivered on this need with consistency, ensuring each batch met rigorous standards for compressive and flexural strength. The readymix contained AfriSam’s 42.5R composite cement, which also adheres to the project’s environmental targets by integrating recycled content and optimising water usage. AfriSam’s commitment to sustainability was further evident in its recycling of on-site concrete, used as an interlayer beneath the CRCP, minimising material waste and reducing the environmental footprint.

In addition to high quality materials, AfriSam implemented extensive quality control measures. These included the use of chilled water for concrete mixing during high ambient temperatures, ensuring that the material retained its workability and strength. AfriSam’s early-warning testing system provided continuous monitoring, reinforcing the company’s dedication to quality and risk management.

The project also brought substantial social benefits to the community. By incorporating labour-intensive methods in the CRCP placement, the project provided employment for over 680 local workers, with five subcontractors dedicated to the CRCP work alone. 

The N3 highway project stands as a testament to how quality construction materials, combined with community-focused practices, can achieve outstanding results. Through AfriSam’s leading-edge readymix solutions and sustainable practices, the project serves as a model for South Africa’s road infrastructure development, balancing technical excellence with environmental and social responsibility.

AfriSam Starmix®, a premium readymix concrete solution, answers the need for high quality, reliable and efficient building materials. Available from leading construction materials company, AfriSam, this product is designed to cater to a wide range of construction applications.

This versatile, high performance readymix concrete combines the finest raw materials with advanced technology to ensure superior quality and consistency. It is specifically formulated to meet the stringent demands of modern construction projects, offering unmatched durability, workability and strength.

One of the standout features of AfriSam Starmix® is its exceptional workability. The mix is designed to flow easily and settle smoothly, making it ideal for a variety of applications.  This improved workability also reduces the time and effort required for placement, ultimately speeding up the construction process.

AfriSam Starmix® is engineered to provide outstanding durability and strength, ensuring that structures built with this concrete can withstand the test of time and harsh environmental conditions. 

Another key advantage of AfriSam Starmix® is its versatility. The product is highly adaptable and can be customised to meet specific project requirements. 

AfriSam is committed to sustainable practices, and Starmix® is no exception. The product is designed with environmental considerations in mind, incorporating eco-friendly materials and production methods that minimise the carbon footprint. This aligns with AfriSam’s broader commitment to sustainability and responsible construction.

AfriSam not only provides a superior product but also offers exceptional customer support and service. The company’s team of experts is available to assist with mix design, technical advice and on-site support to ensure that every project runs smoothly and efficiently.

AfriSam, a leading construction materials company, has reaffirmed its dedication to the sustainable development of the communities surrounding its operations with the completion of the Verulam Community Hall. This initiative not only showcases AfriSam’s commitment to social responsibility but also highlights its support for local small, medium, and micro enterprises (SMMEs) and the creation of employment opportunities for community members.

The Verulam Community Hall, constructed by a local SMME, stands as a testament to AfriSam’s ongoing efforts to uplift and empower the communities in which it operates. The hall, which has been thoughtfully designed to meet the needs of the community, features a fully equipped kitchen and modern ablution facilities, ensuring a comfortable and functional space for various community activities.

In line with AfriSam’s commitment to environmental sustainability, the Verulam Community Hall incorporates several eco-friendly features. A water tank has been installed to collect rainwater, promoting water conservation and reducing reliance on municipal resources. Additionally, the hall’s surroundings have been enhanced with the installation of paving, providing a safe and accessible area for community members, and a dedicated parking area has been provided to accommodate visitors.

By engaging a local SMME for the construction of the Verulam Community Hall, AfriSam has not only contributed to the economic growth of the community but has also fostered skills development and job creation. The project has provided employment opportunities for local community members, empowering them to contribute to the development of their own community and improve their livelihoods.

Commenting on the completion of the Verulam Community Hall, AfriSam’s Community Development Professional, Senzi Mabaso, stated, “We are proud to have partnered with a local SMME for this project, as it aligns with our commitment to supporting local businesses and uplifting the communities in which we operate. The Verulam Community Hall will serve as a hub for various community activities, fostering social cohesion and providing a space for personal and collective growth.”

AfriSam remains dedicated to its sustainable development initiatives, continuously seeking opportunities to make a positive impact on the communities it serves. The completion of the Verulam Community Hall is a testament to AfriSam’s commitment to creating concrete possibilities for all.