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<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nTomes highlights that AfriSam\u2019s digital platform ClickToGo streamlines the customer experience when purchasing products online. It provides a seamless process from enquiries and quotes, through order placement and technical advice, to payments and delivery tracking.<\/p>\n\n\n\n
\u201cAt the same time, we know that customers often need to speak directly to an informed and responsible employee, who will deal with their query \u2013 however complex,\u201d he says. \u201cAutomated systems can\u2019t always do that, so we have a contact centre manned by experienced people, and they work from a centralised office \u2013 not from home \u2013 that is well resourced for optimal responsiveness.\u201d<\/p>\n\n\n\n
He emphasises, though, that the whole customer experience rests upon decades of innovation and a market leading expertise that underpins the success of customers\u2019 projects \u2013 whether large or small. Serving the growing DIY and small builder market, for instance, AfriSam\u2019s quality All Purpose Cement ensures strength and longevity in a diverse range of applications.<\/p>\n\n\n\n
\u201cFor those segments where the risk of selecting an inappropriate cement category is high, our All Purpose Cement gives users the best results across various applications,\u201d he says. \u201cThis is becoming more important as more and more cement is sold from retailers, often to relatively inexperienced users.\u201d<\/p>\n\n\n\n
Tomes points out that there is significant risk involved when people make poor or uninformed purchasing decisions about critical building material like cement. The BBC has reported that the Nigerian capital Lagos experiences a building collapse every two weeks on average, with substandard or inappropriate building material being a common factor. <\/p>\n\n\n\n \u201cWe also see tragic consequences from unsafe food in South Africa, and we should recognise that products like cement also require informed purchasing decisions,\u201d he says. \u201cWe are proud that we can assure people of our guaranteed quality, so that they can build safe and durable buildings.\u201d <\/p>\n\n\n\n At the same time as it serves inexperienced users, AfriSam is well known for its leading edge skills and facilities, on which large and medium-sized contractors often rely for technical advice, bespoke concrete mixes and specialised support. Its reputation for reliability also means that quality is consistent and deliveries are on time, keeping projects on track and on budget.<\/p>\n\n\n\n \u201cThis capability gives our customers the comfort that project risks are being effectively mitigated, to deliver structures that are safe and long-lasting,\u201d says Tomes. \u201cIt also ensures value for money, as quality materials in construction will avoid unbudgeted expenditure on repairs and maintenance.\u201d<\/p>\n\n\n\n As a responsible company investing continuously in skills and community development, AfriSam\u2019s commitment to a \u2018positive African future\u2019 includes maintaining and nurturing critical expertise for construction to thrive. <\/p>\n\n\n\n \u201cAs a BBBEE Level 2 contributor, we actively pursue transformation goals for our company, the sector and the country,\u201d he says. \u201cThis ensures that the economic growth we facilitate is inclusive and supports future livelihoods for all.\u201d<\/p>\n\n\n\n It is now easier than ever to manage the purchase of construction materials from AfriSam, but the whole customer experience is much deeper than just this moment in the relationship. \u201cWe have built our business around our customers, ensuring that they are buying not just our products but peace of mind and long-term cost effectiveness,\u201d … Continue reading AFRISAM SMOOTHS THE CUSTOMER JOURNEY\u00a0<\/span> <\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"