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<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\n\u201cTo reach 90 years old in a sector like construction really demands a constant commitment to being ahead of the game, and to delivering leading edge solutions at the highest level,\u201d he says. This allowed AfriSam to play a central role over the years in iconic structures from Johannesburg\u2019s 50-storey Carlton Centre in the 1970s to the Gautrain in the lead up to the 2010 Soccer World Cup.<\/p>\n\n\n\n
The company is today arguably the most trusted name in South Africa\u2019s readymix industry, having retained and enhanced its institutional skills base in concrete technology. This has been vital for the beleaguered local construction sector, where the right-sizing of most large contractors has left them with fewer in-house resources on this front. <\/p>\n\n\n\n
\u201cOur many years in business has taught us more about our broader responsibility, where we are also proud to play an active role as a responsible corporate citizen,\u201d he says. \u201cThis ranges from our leading efforts in making cement production more sustainable, to supporting initiatives that build communities and promote social cohesion.\u201d<\/p>\n\n\n\n
AfriSam was the first cement manufacturer to launch a \u2018green\u2019 cement, through the scientific addition of cementitious extenders to reduce the content of energy-intensive clinker \u2013 while not compromising quality or performance. Through its continuous investment in research and development, it has taken South Africa to the forefront of cement technology related to the use of ground granulated blast furnace slag (GGBFS) and pulverised fly ash as extenders. <\/p>\n\n\n\n Returning to AfriSam\u2019s positive local economic impact over the decades, Tomes highlights the key role played by its cement, concrete and aggregate experts in building the country\u2019s infrastructure to its current levels. <\/p>\n\n\n\n \u201cIrrespective of economic cycles and other disruptions, we consider it essential to maintain and sharpen our expertise and industrial capacity in service of Africa\u2019s development,\u201d he explains. \u201cEven if economies stagnate for long periods, they can recover if there is a core of critical skills to build the necessary infrastructure.\u201d<\/p>\n\n\n\n In this way, he says, AfriSam is creating the opportunities for communities to build livelihoods, especially in an environment where housing shortages are common. Alongside its leading edge technology, for instance, is its quality Starmix readymix solution \u2013 a cost effective product suited for the residential builder, which can be ordered in small quantities.<\/p>\n\n\n\n \u201cWe recognise the value of sport in improving lives and attitudes, so have over the years partnered with teams from Orlando Pirates to the Springboks,\u201d says Tomes. \u201cYouth entrepreneurship is another important focus for us, to inspire and empower future generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Started in 1934 as only the second cement manufacturer in South Africa, AfriSam has built a 90year legacy of quality and expertise that ranks with the world\u2019s best. According to Richard Tomes, Sales & Marketing Executive at AfriSam, this success is driven as much by its technical performance and service, as by remaining relevant and … Continue reading AFRISAM STANDS READY TO SERVE AFTER 90 YEARS\u00a0<\/span> <\/a><\/figure>\n\n\n\n