{"id":8440,"date":"2024-03-11T15:00:59","date_gmt":"2024-03-11T13:00:59","guid":{"rendered":"https:\/\/www.coralynne.co.za\/blog\/?p=8440"},"modified":"2024-03-11T15:01:03","modified_gmt":"2024-03-11T13:01:03","slug":"nearly-30-years-of-tru-trac-moments-for-conveyor-users","status":"publish","type":"post","link":"https:\/\/www.coralynne.co.za\/blog\/nearly-30-years-of-tru-trac-moments-for-conveyor-users\/","title":{"rendered":"NEARLY 30 YEARS OF \u2018TRU-TRAC MOMENTS\u2019 FOR CONVEYOR USERS"},"content":{"rendered":"\n

With belt misalignment remaining the biggest headache for conveyor system operators across a variety of bulk material handling industries, Tru-Trac has evolved from this valuable niche into a full service conveyor solutions business.<\/p>\n\n\n\n

Having patented and commercialised its belt tracker back in 1996, Tru-Trac has leveraged its engineering expertise and market knowledge into a comprehensive range of conveyor solutions \u2013 with a global sales and installation network. There remains, however, a \u2018magic\u2019 at the core of the business which continues to surprise and delight customers: the company\u2019s deep understanding and expertise of belt misalignment solutions – belt trackers. <\/p>\n\n\n\n

\"Tru-Trac<\/a>
Tru-Trac have been acknowledged worldwide as the most reliable and effective conveyor belt tracking system.<\/figcaption><\/figure>\n\n\n\n

Shaun Blumberg, COO of Tru-Trac Rollers, highlights the serious disruption that belt misalignment on a conveyor can cause. The impact includes spillage, belt edge damage, structural harm, increased power consumption and increased labour costs. Ultimately, this leads to lost production, higher operating costs and even safety hazards.<\/p>\n\n\n\n

From its world class local manufacturing base in South Africa, Tru-Trac has grown to serve markets nationwide and abroad \u2013 including some of the most sizeable equipment in operation. One of the world\u2019s largest stacker reclaimers, which serves the coal sector in Germany, also experienced a Tru-Trac moment, according to Jonathan Rogoff, CEO of Tru-Trac. <\/p>\n\n\n\n

\"Tru-Trac<\/a>
Tru-Trac has evolved into a full service conveyor solutions business, and the company offers valuable support to customers. <\/figcaption><\/figure>\n\n\n\n

\u201cThey were having significant challenges with belt misalignment\u2013 and told us they never had a belt tracker last more than a week,\u201d explains Rogoff. \u201cWhen we presented our proposed solution, they were sceptical \u2013 thinking we were either over-confident or naive.\u201d<\/p>\n\n\n\n

Leveraging decades of application data and its in-house engineering expertise, Tru-Trac enhanced its heavy-duty dual-return tracker into an extra heavy-duty (EXHD) model specifically tailored for this customer’s needs.<\/p>\n\n\n\n

\u201cThis was a demanding application with the 2,300 mm wide belt running at 9,6 metres per second \u2013 close to the speed of some of the fastest belts in the world,\u201d he says. \u201cA year later, our product was still working well, leading the customer to standardise on this Tru-Trac solution.\u201d<\/p>\n\n\n\n

Closer to home, a mining company in Rustenburg recently had their production halted for two days after successive failures of numerous belt tracking products. After a site visit to assess the situation, Tru-Trac returned the following day with two of its belt trackers \u2013 to replace the five installed competitor products.<\/p>\n\n\n\n

\"The<\/a>
The Tru-Trac tracker offers a long term solution that corrects belt misalignment. <\/figcaption><\/figure>\n\n\n\n

\u201cWithin 20 seconds, the belt centralised and the problem was solved,\u201d says Rogoff. \u201cInitially, our customer could not believe what he was seeing and was convinced the old problem would return when material was loaded. However, the belt remained true under full load, as we had predicted.\u201d<\/p>\n\n\n\n

Blumberg points out that there has been significant growth in the business over recent years, and the company has expanded its local manufacturing to punch above its weight on the global stage. In fact, within the industry, the brand has become synonymous with its product, to the extent that professionals often refer to any conveyor belt trackers as ‘Tru-Trackers’<\/p>\n\n\n\n

After the worldwide success of its tracking solutions, it made sense to leverage its trusted brand and expertise by diversifying into complementary conveyor solutions. Through its existing partnerships with international conveyor distributors, Tru-Trac  began importing well recognised brands to augment its range. This includes belt scrapers and skirting rubbers as well as impact beds.<\/p>\n\n\n\n

\u201cThis led to us building our own service teams to provide installation and maintenance support for customers, as we were now dealing with equipment that needed servicing,\u201d says Rogoff. \u201cThe beauty of our belt trackers is that they are essentially \u2018fit and forget\u2019 solutions that need very little attention during their lifecycle.\u201d<\/p>\n\n\n\n

Today, there are about 50 Tru-Trac service teams working across South Africa and into the rest of Africa, to support customers. With this growth came an expansion of in-house sales teams, who work from branches in the main mining regions in South Africa and Africa<\/p>\n\n\n\n

\u201cThis gave us more control over our own destiny allowing us to develop skilled customer-centric teams to service customers as a complete provider of mechanical solutions and services on conveyor systems,\u201d he says. <\/p>\n\n\n\n

Tru-Trac also now supplies its world class conveyor solutions to over 80 countries globally, including almost every mining country. At its world class facility in Centurion near Pretoria, there are now over 100 employees on the manufacturing side alone. <\/p>\n\n\n\n

The company\u2019s in-house engineering and R&D capabilities have significantly expanded, with the size of its R&D department increasing fivefold over the past two years. This growth has enhanced Tru-Trac\u2019s engineering and design capabilities, which include custom design and rapid prototyping, showcasing the company\u2019s commitment to innovation and tailored conveyor system solutions.<\/p>\n\n\n\n

\u201cOne of the rewarding parts of our work is that we provide conveyor solutions that really do deliver what customers require,\u201d concludes Rogoff. \u201cWe still regularly have customers whose jaws drop in disbelief when we solve challenges which they have unsuccessfully been grappling with for years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to dealing with conveyor belt misalignment, everyone has their \u2018Tru-Trac moment\u2019, according to Shaun Blumberg, COO of Tru-Trac Rollers. This is typically the point when on-site sceptics witness the installation of Tru-Trac’s belt trackers for the first time and become believers when observing the immediate and effective resolution of persistent belt misalignment issues after installing a Tru-Trac tracker.<\/p>\n","protected":false},"author":2,"featured_media":8441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[181],"class_list":["post-8440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-focus","tag-tru-trac-rollers"],"_links":{"self":[{"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/posts\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/comments?post=8440"}],"version-history":[{"count":0,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/posts\/8440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/media\/8441"}],"wp:attachment":[{"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/media?parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/categories?post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coralynne.co.za\/blog\/wp-json\/wp\/v2\/tags?post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}